Every Terrible Ad Cliché You've Ever Seen in One Genius Video
Lab beakers and Chinese farmers. Kites and panoramic views of Costa Rica. Cars, babies and canned goods — these are what advertisements are made of.
Stock video provider Dissolve has created a brilliant ad by mocking (what else?) ads.
The company pokes fun at its own business by pairing stock footage with the text from Kendra Eash's advertising takedown "This is a Generic Brand Video." Eash's poem, originally published on McSweeney's, calls out brands for overusing tropes like wrinkled ethnic men, stop-motion highway shots and skyscrapers.
Dissolve's resulting video is perhaps the most obnoxiously, on-point cliched ad to every exist.
This is consumerism. This is America. This is...kind of genius.
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